Young Lawyers Report: Are Ads Worth It?

By Jordan Couch.  

I get asked this question a lot. Are ads on social media worth it? The short answer is yes. Social media is a widely untapped and powerful market in the legal world and it is substantially cheaper than most people realize. For example in next year’s marketing budget at Palace Law we are doing a large increase in our spending on social media and yet that large increase will still only total 6% of what we plan to spend on radio and video advertising. In our latest yearly metrics,  social media advertising hadn’t brought us a lot of cases but the cost per case exceeded all of our other paid advertising avenues. But before you go dumping money into whatever social media company asks for it there are a long list of caveats to the general idea that social media ads areworth the money. Below we’ll cover some broad general considerations as well as discuss the pros and cons of specific platforms. Read More…